I can't say that I love everything about 1970s fashion but there is no doubt that it was an expressive, colourful and fun era and certain looks have had a lasting influence.
In 'Fifty Fashion Looks That changed The 1970s', fashion guru Paula Reed explores the most revolutionary, prominent and definitive looks of the decade.
She details outfits from style icons of the time including Bianca Jagger and her famous Yves Saint Laurent wedding suit. I can't imagine her wearing a classic wedding gown!
Diane von Furstenberg's elegant wrap dress of course gets a mention. It's one of the 70s icons that has become a true classic.
'Flower power' conjures up an image of hippies in their floral prints in the early 1970s and the Afghan coat, another favourite at the time, is featured towards the beginning of the book.
Flares, loons, bell bottoms, boot-cut .. ..In the 1970s the flare ranged from a six inch boot-cut to the elephant flare which was apparently twenty-five inches wide! Did you know that loons flared from the knee whereas more of the leg was flared with bell bottoms? This book is full of fashion snippets!
Hot pants showed how dramatically dress rules had changed and they even entered the Oxford English Dictionary.
|Southwest Airlines air hostesses|
wearing hot pants
One of the most dominant trends of this decade was the platform shoe which gradually increased in height ...a two inch platform with a five inch heel soon becoming a popular choice.....
Zandra Rhodes is a designer who will always be associated with this period especially towards the end of the 70s with her glamorous punk dresses.
As for shops, people were heading to the exotic Biba store in London where shopping was more of an experience or event..... with a range of North African products, maxi coats, feather boas....rich mulberries, rusts and plums..... a real treasure trove ....
|Barbara Hulanicki, founder of Biba,|
with her husband Stephen Fitz-Simon
|The 'Farrah Flick'|
The book takes us right through to the late seventies with references to the Disco look....halter neck tops, sequins, and white fabrics which glowed in the ultraviolet light.
'Fifty Fashion Looks That Changed the 1970s' is a comprehensive guide to this period and the page per look format of the book is easy to just dip into and browse ...with fabulous photos too ....a great read for all those who love fashion.
PS The History of Fashion has always fascinated me and I now have my eye on two more books in this series...
You may like to read my previous reviews....
Fifty Bags That Changed The World - here
Fifty Dresses That Changed The World - here
Fifty Shoes That Changed The World - here
*Images from 'Fifty Looks That Changed the 1970s' unless otherwise stated.